What makes us Novel

  • Personal high touch service. We understand that Real Estate is never about the next transaction or deal. It's highly personal to your life story. We embody this in everything we do and in every interaction.

  • Full-spectrum service. Residential & commercial sales, in-house mortgage and business-loan origination, and a property-management wing coming soon. One desk, every solution.

  • Agent-first culture. We recruit, train, and mentor agents, pairing data-driven coaching with generous splits and true career pathways.

  • Tech without the techno-babble. From cloud-based transaction rooms to AI-powered valuation models, we invest in tools that shorten escrow timelines and widen marketing reach—then translate them into plain English for clients.

A modern building with large glass windows revealing a bank interior. The exterior reflects city structures, while the ground level showcases posters, screens, and a pedestrian passing by. The bank's logo is visible at the top.
A modern building with large glass windows revealing a bank interior. The exterior reflects city structures, while the ground level showcases posters, screens, and a pedestrian passing by. The bank's logo is visible at the top.
A modern office building with a reflective glass facade rises against a partly cloudy sky. The structure features a grid of windows and displays the logo and name of a financial institution near the top. Surrounding the building, there are some trees and streetlights, adding a touch of greenery to the urban setting.
A modern office building with a reflective glass facade rises against a partly cloudy sky. The structure features a grid of windows and displays the logo and name of a financial institution near the top. Surrounding the building, there are some trees and streetlights, adding a touch of greenery to the urban setting.

Our Location

Located in Southern California, we provide comprehensive real estate and lending services for both residential and commercial properties.

Address

San Diego, California

Hours

9 AM - 9 PM

Client Feedback

Read what our clients say about their experiences with us.

The team was incredibly professional and helped us navigate the real estate process smoothly. Highly recommend their dedicated services for both buying and selling properties.

Claire S.
Multiple high-rise residential buildings under construction are surrounded by a mix of cleared land and other construction activities. The area is partly developed with a combination of dirt and concrete surfaces. Nearby, several smaller buildings and construction equipment can be seen, with green netting on some structures indicating an ongoing project.
Multiple high-rise residential buildings under construction are surrounded by a mix of cleared land and other construction activities. The area is partly developed with a combination of dirt and concrete surfaces. Nearby, several smaller buildings and construction equipment can be seen, with green netting on some structures indicating an ongoing project.

Orange County

We were amazed by the level of service provided. The team at Novel Realty Group Inc. went above and beyond to ensure we found the perfect property. Truly exceptional!

A bank building with signage for CMB Wing Lung Bank, featuring a large red and yellow sign with Chinese and English text. Several people are walking on the sidewalk in front of the building, and there are decorative stone lions by the entrance. Above the bank is a large blue and white advertisement billboard with cityscape graphics.
A bank building with signage for CMB Wing Lung Bank, featuring a large red and yellow sign with Chinese and English text. Several people are walking on the sidewalk in front of the building, and there are decorative stone lions by the entrance. Above the bank is a large blue and white advertisement billboard with cityscape graphics.
Justin D.

San Diego

★★★★★
★★★★★